Digital Optimisation for Beauty Salon in Dubai
Project Overview
Noona Beauty Salon heavily relied on social media, lacking a dedicated digital presence. This limited their ability to:
- Target specific audiences: Social media alone offers limited audience segmentation and tracking.
- Understand customer journeys: Key insights into customer behavior were unavailable.
- Leverage digital marketing tools: No website, Google My Business (GMB) profile, or Google Ads presence hindered online visibility and growth.
Solution
Website Development:
A user-friendly WordPress website was created, incorporating content from professional creators.
Google Analytics and Search Console were integrated for comprehensive website tracking.
Focus on user experience (UX) and conversion rate optimization (CRO) to enhance website engagement and conversions.
Google Ads Campaigns:
A/B testing was conducted to identify the most effective campaign types (Search, P.Max, Local, etc.).
Top-of-funnel (TOF) campaigns focused on demand generation.
Bottom-of-funnel (BOF) campaigns prioritized local reach and utilized P.Max campaigns.
Google My Business Optimization:
Leveraged the existing GMB profile (with 200+ reviews) for P.Max campaigns.
Improved the GMB profile’s overall rating and reviews through targeted campaigns and proactive review management.
Integrated with a booking platform (Fresha) for seamless online appointments.
Results
- Website Traffic: Within 4 months, the Noona website achieved over 12,000 visitors.
- Conversions: Generated over 1,000 conversions through website chat and booking platforms.
- Audience Diversification: Content marketing efforts contributed significantly to increased website traffic from diverse channels.